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B Gifted
B Gifted

You're NOT ALONE in the world of Creation

Find Product Clarity

Find Product Clarity Find Product Clarity Find Product Clarity

 Concept 2 Store—formerly B Gifted. 

Schedule a meeting with Fi

Professional SERVICES FOR PRODUCT

Expertise in Business Development

 Concept 2 Store is the new name formerly known as B Gifted. 

With over 25 years of comprehensive experience, I provide instructive and detailed support tailored for small independent start ups to larger more established brands within the gift and stationery sector. My career has taken me from concept development in Creative Studios to Product Management and then into Sales supplying independent retail and National Groups.  During this journey I took some time to run my own B2C gift company where I learnt with hands on experience the demands of running a business on my own, from sourcing product to website commerce and social media engagement. 

My approach is precise and educational, focusing on considered product development, and market research for strong launches & growth.


Fi Burge - Concept 2 Store Consultancy

Achieve Your PRODUCT IDEAS' Full Potential

1:1 Product Clarity

1:1 Product Clarity

1:1 Product Clarity

After an initial Free Discovery Call, which allows you to see if my services work for your business, we then book in a1:1 meeting that provides Product Clarity and Market Positioning.

  • Ideal for early-stage ideas or when you're feeling stuck
  • We'll shape your concept into something more tangible
  • Explore opportuities, gaps & positioning
  • Clear direction on what to do next with confidence

Ongoing PROJECTs

1:1 Product Clarity

1:1 Product Clarity

Following your initial Product Clarity One to One, you may choose to continue with ongoing product support.  Regualar 1:1 meeetings provide the structure, accountability and experienced guidance to keep your projects moving forward.

  • Honest feedback, commercial insight & guidance
  • Clear action plans with accountability
  • Flexible support tailored to your business and goals.

TRADE SHOWS

WORKSHOPS & NETWORKING

WORKSHOPS & NETWORKING

 Trade shows are a valuable opportunity to connect with customers, strengthen relationships and introduce new products. If you need additional support on your stand, I can become an extension of your sales team, bringing over 25 years of experience in selling, product presentation and customer engagement to help you make the most of every conversation.  

  • Experienced stand support for trade and consumer shows. 
  • Professional customer engagement for sales and prospects.
  • Another team member.

WORKSHOPS & NETWORKING

WORKSHOPS & NETWORKING

WORKSHOPS & NETWORKING

  Interactive workshops combining product development with practical sales experience. Learn how to create products your customers will love, identify the right audience, and build the confidence to engage, follow up and grow lasting customer relationships.

  • Creating products with commercial appeal.
  • Identifying and understanding your ideal customer. 
  • Building confidence in sales and prospecting.
  • Developing meaningful customer engagement.

Alternatively you may be interested in

 "The Product Place Network"

The Product Place

The Product Place Network  

Founded by Fi Burge in 2024, this community brings independent creative businesses together to exchange ideas, share experience and build connections in a welcoming, informal setting.

Through online and in-person events, industry guest speakers and practical discussions, it connects product businesses with the professionals who support them. From start-ups to established brands, everyone is welcome to find inspiration, support and people who understand their business.


Non Members & Memberships.


In person events are currently held in The Cotswolds with plans for other UK locations.  Tickets can be purchased to attend via Eventbrite.

Follow The Product Place on Instagram

Concept 2 Store Services

Click the button below that relates to your enquirey.
Free Discovery call1:1 Product ClarityWorking together on a projectBook a Workshop for your teamTrade Show SupportThe Product Place NETWORK

You remain the expert in your business. Fi brings experience to support your journey.

Guidance, not guesswork.

Get Started

Feedback from Concept 2 Store Clients

Get in touch to discover more

This will give you a chance to see if Concept 2 Store Services are right for your business. 

CONCEPT 2 STORE

B Gifted Limited. Cheltenham, Gloucestershire.

Hours by appointment

Meetings can be online or in person depending on location. 

Drop Fi a message!

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"Concept 2 Store" formerly B Gifted

Cheltenham, Gloucestershire GL53 8AB

Copyright © 2026 B Gifted Limited - All Rights Reserved.

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